Reddit is set to overhaul its search functionality in 2025 by integrating AI-powered features to help users find better answers to complex and subjective questions. CEO Steve Huffman announced that the company will incorporate Reddit Answers, a tool that summarises discussions and highlights key responses, into its existing search system.

The company is also forming a dedicated team of engineers to refine and expand these AI-driven search capabilities. This move follows Reddit's broader AI strategy, which has already introduced translation tools and AI-powered insights for advertisers. The platform has also experimented with AI-curated search result pages to improve content discovery across different communities.

Despite these advancements, Reddit's latest earnings report disappointed investors, with daily active users reaching 101.7 million falling short of expectations. Huffman suggested that making search an integral part of user onboarding could help boost engagement and monetisation, positioning AI-powered search as a key driver of Reddit's future growth.

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