A new Google Cloud survey shows that nearly nine in ten game developers have integrated AI agents into their workflow. These autonomous programs generate assets and interact with players in real time, adapting game worlds and NPCs to boost immersion.

Smaller studios are benefiting from AI, with nearly a third saying it lowers barriers to entry and allows them to compete with larger publishers. Developers report faster coding, testing, localisation, and onboarding, while larger companies face challenges adapting legacy systems to new AI tools.

AI-powered tools are also deployed to moderate online communities, guide tutorials, and respond dynamically to players.

While AI is praised as a productivity multiplier and creative copilot, some developers warn that a lack of standards can lead to errors and quality issues. Human creativity remains central, with many studios using AI to enhance gameplay rather than replace artistic and narrative input.

Developers stress the importance of maintaining unique styles and creative integrity while leveraging AI to unlock new experiences.

Industry experts highlight that gamers are receptive to AI when it deepens immersion and storytelling, but sceptical if it appears to shortcut the creative process. The survey shows that developers view AI as a long-term asset that can be used to reshape how games are made and experienced.